News
Understanding Your Body Shape — The Key to Effortless Style
Understanding your body shape is the first step towards building a wardrobe that not only looks great but feels right for you. In this guide, we broke down the five most common body shapes — Hourglass, Pear, Apple, Rectangle, and Inverted Triangle — and shared practical tips on how to dress each shape to flatter your natural proportions. From creating curves to balancing your silhouette, knowing what styles work best can make shopping and styling effortless and enjoyable.
Remember, these are guidelines, not rules — the ultimate goal is to feel confident and express your personal style in a way that suits you.
Smooth, Stylish, Supported: Your Spring Bra Fit Guide
Is Your Bra Secretly Ruining Your Spring Outfits? Here’s How to Fix It Spring and summer bring a breath of fresh air into our homes and our wardrobes. It’s the...
How to Dress in Your 50s and Feel Amazing: Style Tips for Women Embracing Midlife
The article shares empowering style tips for women over 50, focusing on dressing for your body shape and choosing high-quality fabrics like cotton, silk, and knits. It stresses the importance of well-fitting undergarments as the foundation of a great outfit.
Key wardrobe staples—such as a tailored blazer, classic jeans, a versatile dress, and a crisp white shirt—are recommended for building a timeless, functional closet. Most importantly, the article encourages using fashion as a tool for self-expression and confidence, proving that great style has no age limit.
Building the Perfect Spring/Summer Capsule Wardrobe
🕒 Estimated read time: 6 minutes Spring is here —a season of renewal and fresh starts. After you’ve completed your wardrobe clear-out using the tips from our previous guide, you...
The Ultimate Spring Wardrobe Clear-Out Guide
This guide helps you refresh your spring wardrobe with a minimalist approach. It encourages you to reflect on past purchases and avoid impulse buys driven by fleeting trends. By emphasizing timeless pieces, a mindful color palette, and quality investments—like a durable coat—you can build a wardrobe that truly reflects your personal style. The post also introduces the 5S organizational system (Sort, Straighten, Shine, Standardize, Sustain) to declutter and maintain your closet effectively. Ultimately, it offers practical steps to create a stylish, capsule wardrobe that’s easy to manage season after season.
Airport Outfits - Summer 2024
What should you wear to the Airport? Obviously, "we ain't dressing to the nines" as comfort takes priority, however, don't let your personal style take a backseat. Think casual chic...but...
SS24 Capsule Wardrobe
Last season we showcased the AW23 capsule wardrobe which was a best seller and one of the most liked videos of the year. We're back with a new season...
Why you have nothing to wear!
"I HAVE NOTHING TO WEAR!!" That is the start of every morning for many women. You opened your closet and stared at it for 10 minutes before you declared that...
Black Friday is coming - Oh, Happy Day!
Black Friday Women's Clothes Ireland Black Friday may be a bit of a “makey-uppey” holiday here in Ireland, but we LOVE it. What’s not to love about a yearly excuse...
Shop Local – reasons to support your local independent retailers
Aine’s is a proud of Longford retailer. We know and understand the struggles and successes of many of our fellow independent retailers throughout the town and county. These businesses keep the...
Personal Style Advice from Áine’s – How to Dress with Success
Two weeks ago we featured a blog post about personal shopping at Áine’s. It got a great response so we decided we would share some more personal style advice from...
Find your perfect Christmas Party Outfit at Aine’s
Party Season has landed and Aine’s has loads of choice to help you find the perfect Christmas Party outfit. We’ve selected the best dresses, jumpsuits and separates for the festive...